Digital & Social Media Marketing :A results Driven approach 3e- book launch
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Digital & Social Media Marketing :A results Driven approach 3e- book launch

Join us for the online launch of the 3rd Edition of "Digital and Social Media Marketing: A Results-Driven Approach"

Date and time

Mon, 7 Oct 2024 07:30 - 09:00 PDT

Location

Online

About this event

  • Event lasts 1 hour 30 minutes

Welcome to the Digital and Social Media Marketing: A Results Driven Approach - 3rd Edition book launch event!

Join us online for a virtual gathering where we celebrate the release of this book.

Learn about the latest trends and strategies in digital marketing from industry experts.


Learn about the key changes introduced in this book edition

a) Sustainability in Digital Marketing

b) Use of AI to optimise Digital Marketing activities

c) Making Data even more important than ever with both qualitative and quantitative perspectives


Meet out confirmed guest speakers:


  • Jim Lecinski, Northwestern University's Kellogg School of Management: ZMOT model in 2024 and beyond
  • Montserrat Cano, montserrat-cano.com: SEO in AI
  • Simon Lesser, Dragon Metrics: Tools for AI in SEO
  • Robert Kozinets, University of Southern California: Netnographic data insights
  • Tina Judic, Tomorrow Group: The Future of Search

The session will allow editos and some authors to share their ideas as well as meet some industry experts and hear their take on the latest in Digital Marketing field.

Don't miss out on this opportunity to network with like-minded professionals and expand your knowledge in the field.

Save the date and be part of this informative and engaging event!

Thinking about adopting this as your textbook for your course? Request an inspection copy


Frequently asked questions

Where can you learn more about the book?

Publishers website : https://www.routledge.com/Digital-and-Social-Media-Marketing-A-Results-Driven-Approach/Heinze-Fletcher-Cruz-Fenton/p/book/9781032437590

Tags

Organised by

Digital and Social Media Marketing

This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

  • Aleksej Heinze is associate professor at KEDGE Business School, France.
  • Gordon Fletcher is associate dean for Research and Innovation at Salford
  • Business School, University of Salford, UK.
  • Alex Fenton is associate dean for International and Associate Professor at the University of Chester, UK.
  • Ana Cruz is associate professor in Marketing at City College, University of York Europe Campus.